Do you know what your customers say about you?
How about the impression your business delivers from first to final contact with a new and current customer?
Do you know who your target consumer truly is?
How do your customers feel about your business as compared to your competition in the following areas?
- Customer Service
- Facilities Appearance
- Product Displays
- Product Knowledge
- Product Variety
- Signage
- Website/On-Line Presence
- Brand
The Montana Tech Marketing Class will be conducting a Secret Shopper program for the Butte business community this spring. Kodi App Students will be visiting your business unannounced poising as shoppers. Their research will focus on evaluating important factors vital to meeting your customer’s needs as well as your business goals. Additionally, the students will be visiting your competitors to provide you the business owner with a 360 degree view of your business image and local brand. The final product delivered to each business will include a balanced scorecard on multiple success areas, a detailed competitive scan as well as a target market profile.
Participating in the Secret Shopper project will not cost you anything. However, involvement in this activity will provide you with extremely valuable information to shape the future of your business as well as the success of the Butte market.
To take advantage of this exciting project, call Jim Smitham at the Butte Local Development Corporation, 496-3171 or Dr. Traci O’Neill 496.4892 or via email at toneill@mtech.edu. Participants must sign up by 2/2/2015.
We hope to hear from you soon!